Internet Business

Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.
Google and the other search engines provide the real potential to compete because all websites start from the same point. Yes, it involves commitment, both financial and otherwise to effectively compete. However, those who “get it” and understand the commitment involved, as well as, the ROI available by being on “Main Street” on Google (page 1), can effectively compete and win.

So how do you get to Main Street? Search Engine Marketing! SEM is the successful application of and integration of Search Engine Optimization and Sponsored Search Advertising to achieve top page visibility on the major search engines AND the successful application of Conversion Optimization to maximize sales, leads and other forms of conversion as dictated by the nature of the site’s products and services.

Search Engine Optimization
Read more